How many cups of coffee and scribbles on a paper did it take for you to zero-in on your brand name? A dozen, right? Would you let some Tom, Dick or Harry walk away with that name and identity? Hell no! So to your rescue is trademark registration!
Overview on Trademark Registration?
A trademark is a visual symbol, which may be a word, name, device, label or numerals used by a business to distinguish it goods or services from other similar goods or services originating from a different business. A registered trademark is an intangible asset or intellectual property for a business and is used to protect the company's investment in the brand or symbol. A trademark is registrable if it is distinctive for the goods and services you provide. Proposed trademarks that are similar or identical to an existing registered trademark cannot be registered. Also, trademarks are not registrable if it is offensive, generic, deceptive, not distinctive, contains specially protected emblems, etc.,
Trademark registration has many benefits once your brand gains attraction. The little effort of yours will preserve a trademark for generation and develop a unique identity, that associates the people with the specific brand. It gives you the ability to establish your right to the trademarked word, logo, and sound, graphic or an even color combination. It protects your “mark” by preventing similar names from being registered by other businesses operating in the space. It is an intangible asset to the business and builds the confidence of investors on the company.
Step 1: The first step is the selection of a trademark.
Step 2: It is advisable for the applicant to search the trademark records registry and ensures that the intended trademark does not resemble or identical the registered mark.
Step 3: The search can be done online or through the trademark office.
Step 4: It is advisable to consult an experienced lawyer as they are well-versed in their profession and are be able to conduct an exhaustive search. Hire a lawyer if you think you have right on a particular trademark but if it is already registered.
After thorough research, the application for registration in the trademark can be made in the prescribed form.
Get Started with Trademark Registration